Charisma, with its universality and complexity, tends to give people power in their daily activities.According to the analysis of the research results of food packaging in campus supermarkets, distributors prefer to sell food packaged with popular elements, but they often only bring short-term sales results; Charm packaging in the process of food sales, bring consumers a lot of inspiration, light and happiness, and even intensify the belief of consumers to buy goods. The charm of food packaging is reflected in many aspects, such as packaging modeling, materials, decoration and so on.
Glamour means change, a new life experience, a spiritual perception of a new environment and identity. In today’s society, people are under pressure from study, work and other aspects every day. If food packaging can provide consumers with a sense of freedom and relaxation, it can bring spiritual comfort to consumers. When buying food, consumers can get comfortable sensory experience through the unique shape, elegant color matching and charming aroma of food packaging.
Food packaging plays the role of flavoring agent in daily life, and is also an important aspect of consumer taste. If freedom and ease are the emotional core of charm, then elegance is the core idea. Elegant packaging is not publicity, not high profile, not jumping, noisy, it shows the food from the inside out of the pure, harmonious beauty.
Mystery is the perceived quality of charm. For some food packaging, consumers are always unfamiliar with some aspects of it, such as cultural background, space, social environment, physical environment and other conditions there are certain differences. This is not contradictory with the basic function of packaging to convey information to consumers intuitively and quickly. Moreover, this sense of gap can help consumers form an idealized extension of themselves, allowing packaging to guide them to understand the cultural charm behind a food, and the mystery intensifies this extension.
On the one hand, mystery provides the buyer with enough imagination to map their desires onto the food packaging; On the other hand, they can enhance their attractiveness by taking advantage of their strengths and circumventing their weaknesses.
