China is a cultural tradition, so when giving gifts during festivals, people do not pursue the value of the gift is not good or bad, but pay more attention to the gift packaging. Indeed, a good gift wrapping can very well arouse people’s interest and leave a good impression on people, so what is the meaning of gift wrapping?
In the festival gift packaging design of various elements, color can be said to be an important element. People know, COLOR IS A KIND OF VISUAL OBJECTIVE PHENOMENON, it does not have emotion, association and symbolic significance as a physical phenomenon itself, when color once acts on the visual organs of people, it causes visual physiological stimulation and effect, trigger people subtle emotional response. People’s perceptual reaction to color is subjective to some extent. People’s visual perception and psychological reaction to color form specific color emotions, which lead to various color associations, and then make this emotion symbolized.
When the associative content of color emotion sublimates from concrete things to abstract emotions and artistic conception, when it becomes a symbol of universal significance, it will help people to transfer emotion inertially, and this kind of emotion transfer from concrete to abstract form a huge color culture field. Picasso said that color, like form, goes hand in hand with our emotions. Color is an expressive artistic language, which can cause different feelings and associations among consumers and produce different lazy feelings.
Valentine’s Day gift packaging can choose warm and romantic colors, showing strong feelings; The gifts of traditional folk festivals can be combined with warm, bright and warm colors, which symbolize the sense of value such as festivity, auspiciousness, friendship and sincerity.
Colour as a design language, in a festival gift packaging design expression meaning is profound and skillfully use emotion rules of color, the color lenovo can express the color symbolic role, it can strongly attracted people’s note to force and cause the interest and psychological resonance, expressing people’s feelings and thoughts, inspire people chain of emotional reactions, Finally achieve the market purpose of attracting the attention of consumers and forming real sales.
