Deluxe wine packaging gift box customization with ribbon

Food packaging rich in charm is a powerful persuasive force for consumers, which will not only bring profits to enterprises, but also bring achievements to designers, while bringing convenience to consumers. How to design charming food packaging is the key to product sales.

Tonality comes from the art of music and generally refers to the positioning of style in packaging. For different foods, the temperament of the packing style are very different, some implicative, some luxury, some concise, designers can’t the be fond of according to oneself to locate food packaging temperament is good or bad, only on the premise of tolerance release personality and charm, combining with the characteristics of products, market positioning and consumer psychological elements such as, to set an overall style.

Packaging design in color, graphics and text show the charm, these elements are the embodiment of the value of packaging charm, is an indispensable part. Packaging is visual, rich in color, color in conveying charm while shaping the temperament of food packaging, for food generally adopts bright and rich colors, mainly warm colors, highlighting food freshness, nutrition and taste feelings.

In graphics, text and other elements to accurately reflect the information of the product, seize the inherent characteristics of food, study the aesthetic psychological needs of different consumers, grasp the design rules of formal beauty, color and shape unified artistic conception and color harmony, convey the charm of packaging. Packaging design only with a new perspective and expression, strive to highlight the image, truly people-oriented design, in order to infect consumers and defeat market competitors.

Packaging design should not only have the ideal appearance image, but also be able to fully create the brand image to convey the charm of food brand culture to consumers. Brand culture is a bridge between products and consumers. Packaging is the primary link for consumers to face products. Packaging image directly becomes the product image.