Product packaging design has been more and more attention of all kinds of enterprises, which is related to the domestic consumer market, we are more concerned about the outer packaging of all kinds of goods. Therefore, as all kinds of enterprises or businesses, in the launch of their own products, it is very important to pay attention to the product packaging design, good product packaging design for the enterprise’s product marketing is of great significance. Product packaging, as a means to realize commodity value and use value, plays an extremely important role in the field of production, circulation, sales and consumption, and is an important subject that the business community and design have to pay attention to. The function of packaging is to protect commodities, convey commodity information, facilitate use, transport and promote sales. As a comprehensive subject, packaging has the dual character of combining goods and art. Brand packaging design should start from the trademark, design, color, shape, materials and other factors, this paper based on the property of commodity, follow a few basic principles of brand design, such as: protect the goods, and beautify the goods, convenient use, etc., make the design elements harmonious collocation, bring out the best in each other, in order to obtain the best packaging design. From the perspective of marketing, the brand packaging pattern and color design are important factors to highlight the personality of the product, and the personalized brand image is the most effective means of promotion. Product packaging is a comprehensive reflection of brand concept, product characteristics and consumer psychology, which directly affects consumers’ desire to buy. We are convinced that packaging is a powerful way to establish a product’s affinity with consumers. In today’s economic globalization, packaging and commodities have become an integral whole. Product packaging is called “silent salesman”, which is an important part of brand visual image design. A market survey shows THAT WHEN housewives GO shopping IN supermarkets, THEY usually buy more than 45% of their budget because of the attractive packaging, which shows the great charm of packaging. Packaging design has become one of the most important links in modern commodity production and marketing. Excellent packaging and displayed design concepts can quickly attract the attention of consumers and motivate them to buy products. The importance of product packaging design is to provide product protection and product information transmission function for different commodities. Product packaging design is a creative idea and working process for the overall formation of product packaging. It is a means to protect products, transmit information, publicize products and promote sales. It is one of the important factors for all kinds of businesses to elaborate product packaging design with their own products.
