Packaging refers to the container of the product or the outer shell and wrap and other protective things, is an important aspect of product management. A beautiful jewelry packaging can give customers a bright effect, so that customers leave the impression of the product, thereby increasing its sales. So how does jewelry packaging play an important role in sales?
The role of packaging:
⊙ Protect goods: the most basic function of packaging, jewelry box, bag, etc. You promote sales: with rational consumption is more and more deeply rooted in the hearts of the people, “choose the wrong thing” is no longer possible, but the fine packing will be more easy to win the trust of the customer’s attention and even increase profits: exquisite packaging will push up prices, have greater profit space even advertising: print on the packaging virtually do to enterprise and product promotion
Requirements for packaging:
Jewelry packaging: Jewelry, as a kind of high-end consumer goods, is often presented or collected, so the role of packaging is more important.
The basic requirements for jewelry packaging are to reflect the nobility, elegance and artistry of the goods. In addition, there are more detailed requirements:
⊙ The packaging should be commensurate with the value of the commodity, neither “gold and jade outside, among them”
⊙ The shape of the package should be beautiful and generous
⊙ Packaging should be able to show the characteristics or style of the product,
⊙ Packaging design should take into account the use, storage, carrying and so on
⊙ Packaging should be targeted at customers’ psychology and highlight the key points
Jewelry packaging: Jewelry, as a kind of high-end consumer goods, is often presented or collected, so the role of packaging is more important.
The basic requirement of jewelry packaging is to be able to foil the nobility, elegance and artistry of the commodity, and there are more detailed requirements.
