The design demand of food packaging is developing in the direction of humanization. To give more value to simple packaging, flexible use of design thinking will be multi-level packaging to use, not only enhance the added value of packaging, but also in line with the development concept of green environmental protection, truly achieve the “multi-purpose of one thing”.
After the designer determines the tonality of the food, it is necessary to skillfully match the material process with the characteristics of the food; The selection of materials should not only echo the product form and color, but also pay attention to the experience of consumers.
In this link, designers give consumers direct design experience, and consumers enjoy the convenience brought by design. After the product is eaten, the food package can be placed in a specific environment, as a decoration display to beautify the living environment, users can carefully taste the charm of the package, so as to obtain unexpected spiritual enjoyment.
The creation of charm of food packaging not only exists independently in individuals but also through the interaction between consumers and packaging in a specific environment. Packaging display can use display platform lighting, sales space, color collocation, series of graphic background and other means to create a charming sales scene with food packaging.
This not only creates a good sensory atmosphere, establishes the emotional communication between products and consumers, but also forms a good consumption experience, and improves the high-end image of food, promotes the trust of products, establishes a good brand image, and arouses the enthusiasm of buying.
Packaging design needs to understand the consumer’s lifestyle on the basis of familiar with consumer psychology, shape a distinctive brand image, build unique brand culture charm, in order to make the new packaging image in line with the taste of consumers, obtain the favor of specific consumers.
